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Bacardi USA appoints Mindshare for media buying

Bacardi USA has appointed WPP owned Mindshare to handle its media planning and buying responsibilities.

Mindshare takes over from KSL, with the handoff expected to be completed by the start of July.

Ark Advisors in New York handled the process, with KSL, Targetcast and Horizon Media also making it to the final pitch stage.

The review was launched in January.

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