By Ishbel Macleod | PR and social media consultant

May 6, 2013 | 1 min read

Aid to Children and Adolescents at Risk Foundation (ANAR), a Spanish organisation, has unveiled an ad using lenticular printing, so children see a different picture than adults.

Created by Grey Spain, from an adult’s point of view, the outdoor ad simply shows a picture of a boy below the words ‘Sometimes, child abuse is only visible to the child suffering it’.

When looked at from the point of view of a child, however, the boy has bruises on his face, and the words’ If somebody hurts you, phone us and we’ll help you’ and the helpline’s phone number.

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