GO Outdoors is set to celebrate the bank holiday weekend with a new TV ad by Uber, promoting the fact that there is no more snow.
In the first ad for GO Outdoors by the agency, the public is informed that the company is having a 15 per cent sale this weekend.
GO Outdoor’s head of marketing said “Our TV ads had become tired, predictable and lacked cut through, it was time for something different. I contacted Uber and they instantly got to the heart of our brand and tapped into public feeling with a humorous and extremely timely message.”
The ad runs on all major channels this Mayday bank holiday.