GO Outdoors promotes the fact that the snow has gone in new ad by Uber

GO Outdoors is set to celebrate the bank holiday weekend with a new TV ad by Uber, promoting the fact that there is no more snow.

In the first ad for GO Outdoors by the agency, the public is informed that the company is having a 15 per cent sale this weekend.

GO Outdoor’s head of marketing said “Our TV ads had become tired, predictable and lacked cut through, it was time for something different. I contacted Uber and they instantly got to the heart of our brand and tapped into public feeling with a humorous and extremely timely message.”

The ad runs on all major channels this Mayday bank holiday.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.