Carphone Warehouse unveils retro-styled refit of Snake
Carphone Warehouse has today launched a retro-styled refit of the classic mobile phone game Snake.
Created by STEAK, the game is available on a microsite and can be played on PC, tablet and mobile.
Robert Thomas, lead SEO manager at Carphone Warehouse, said: “To tie in with our ‘Mobile Memories’ campaign we have decided to revive the retro mobile game ‘Snake’. It is part of a wider move to successfully deploy effective digital content, through a campaign devised and produced by digital partners, STEAK.”
The revamped game sees icons from the 90s make appearances, to draw on the pop-culture themes.
Ryan Foley, account director at STEAK, added: “As it becomes increasingly difficult to be heard in the already crowded online space, we need to create something sharable and engaging. By tapping into 90s nostalgia we have used an already tried and tested concept and brought it to life in the present day.”
This is part of a move by Carphone Warehouse to move into the production of digital content.
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Steak
STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who...
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