Diamond jewellery brand Tolkowsky has appointed CMW to handle its global ad account following a four way pitch.
The agency’s remit will include advertising on and offline, website and in-store activity across Tolkowsky’s international platforms, as it looks to raise awareness of the brand and its story.
Jean Paul Tolkowsky, founder of Exelco, which owns the Tolkowsky brand, said: “CMW separated itself from the competition thanks to its understanding of the heritage, integrity and sophistication of the brand. In the pitch process they showed that they are a partner with thinking that will help drive our ambitious growth plans, in the global marketplace.”
Liz Wilson, chief executive of CMW, added: “It’s an honour to be entrusted with the Tolkowsky brand, a name that is synonymous with the best diamonds in the world and that has been handed down through seven generations of the Tolkowsky dynasty. Luxury marketing is changing fast and we’re looking forward to reframing the brand’s proud heritage for a new audience.”
The appointment comes as Tolkowsky looks to build its presence both in its own right and in support of key retail partners.