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Specific Media partners with Project Sunblock to offer content verification tools as standard


By Gillian West | Social media manager

May 1, 2013 | 2 min read

Specific Media has partnered with Project Sunblock in order to offer content verification tools as standard to its existing network offering.

Project Sunblock’s content verification platform will now run across Specific Media’s entire network, allowing for Specific Media to block the inappropriate placement of ads on compromising sites in real time, ensuring that brands do not appear in damaging environments.

The partnership with Project Sunblock means that Specific Media can ensure the quality of the publishers it is allowing onto its network, increase compliance across all areas of public engagement, and eliminate risks to its network from fraudulent and non-compliant publishers.

“As more and more publishers enter the online advertising space and the number of agencies looking to boost their client’s brand awareness continues to grow, it is becoming increasingly complex to monitor where ads are placed. While we are confident in our internal systems, partnering with Project Sunblock provides another layer of cover, ensuring that the highest standards of brand safety are employed for all our clients,” said Graeme Lynch, publisher services director for Specific Media.

Duncan Trigg, Project Sunblock CEO, added: “We have all seen examples of well-planned and well executed online campaigns that are placed next to content that, while contextually relevant, can be damaging for the brand. Imagine, for example, an ad for a family friendly cruise placed next to an article about an outbreak of food poisoning on a cruise to the Caribbean. The ability to recognise inappropriate content in real-time, is paramount to being able to protect brand values and reputation online.”

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