Retail, charity, travel and FMCG all rank highly in Social Brands 2013 shortlist

Brands from sixteen industries appear on the Social Brands 2013 shortlist, with retail accounting for a quarter of the listings.

Retail is followed by charity, travel, FMCG and publishing & media: the same five industries that topped the shortlist last year.

The rankings of the brands, and a full report, will be published on Thursday, 23 May at an event in London.

Socialbakers conducted research into the degree of each brand’s engagement with communities on Facebook, Twitter and YouTube, measured over a six-week period. Headstream also surveyed a cross-section of brands involved in the research to identify trends in social media.

Steve Sponder, managing director of Headstream, said: “Congratulations to the brands that appear on the shortlist. Social Brands 100 is a tougher competition every year as more companies realise that the key to success in social media is engaging with people in a transparent, authentic and compelling way. Displaying this kind of ‘social brand behaviour’ is still easier said than done for many, so it’s important to acknowledge those leading the way.”

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