Kimberly-Clark’s European consumer business and British advertising body ISBA have both signed up to access online courses for digital marketing from London-based Discover Digital.
Kimberly-Clark’s marketers across its consumer business in Europe will be making use of Discover Digital's interactive documentary-style course which addresses the shortfall in digital skills and enables employees to better exploit the opportunities which digital media can present.
The results of a pilot in Spain led Kimberly-Clark to sign up to the training initiative, before taking the course only 13 per cent of Spanish employees said they had a ‘good’ knowledge of digital media, and despite the course being in English 90 per cent said it was easy to understand with 50 per cent stating that the course was ‘very engaging’.
Kimberly-Clark Europe’s Joanna Morrow commented: “As a forward-looking company, marketing effectively in a digital world is absolutely critical to our future. We want our people to be more confident and more capable in harnessing opportunities in this fast-moving environment. The key challenge, was finding a solution that would actually have a lasting impact on people’s knowledge; was really engaging and something we could roll out in multiple countries.”
ISBA have also chosen Discover Digital as its official online learning provider and as part of the partnership ISBA members will be able to access Discover Digital’s training modules at a reduced fee.
Jill Fear from ISBA, added: “Representative bodies such as our own have a responsibility to be rigorous and careful when it comes to selecting the services we provide to our members and the companies we partner with. We have been very impressed with the style and, importantly, the interactivity of the learning delivery from Discover Digital. We are confident about its ability to engage learners in a simple way and bring about genuine learning with improvement in both their understanding and confidence.”