Yardley London and Woods of Windsor make Chapter lead creative agency
Cosmetic and fragrance brand Yardley London and its sister brand Woods of Windsor have appointed Chapter as its lead creative agency.
The appointment is expected to see the agency focus on rejuvenating the brand, with activity across packaging, advertising, POS, digital and strategic development, The Drum understands.
Chapter is also expected to be involved in new product development projects, although the full overview of its work has not yet been relayed.
Quentin Higham, managing director of Yardley London, described Chapter is “a perfect fit” to work with the brand and said that the agency had been tasked to help delivering engaging content and ambitious plans to reach new audiences.
Ricky Neault, head of Chapter, added: “This is a great result and proves how our model and entrepreneurial approach are working successfully for a whole range of brands and sectors. This is such an important time to be working with Yardley London and our focus on creativity based on solid strategic thinking will help us to work together and take the brand into a new era.”
The two companies began working together last September on an initial project basis.