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By Angela Haggerty, Reporter

April 30, 2013 | 2 min read

Samsung is launching £14m marketing campaign across multiple platforms for its 2013 range of smart TVs, beginning with a TV advert encouraging viewers to "discover more of the TV you love".

The ad - 'Charge', directed by Romain Gavras - was filmed on Bethells beach in New Zealand and features a stampede of TV content from Roman centurions and Maori warriors to American footballers, cheerleaders and police cars racing towards a man in an armchair using S Recommendation and Smart Interaction technologies to choose his progamming.

"Our 2013 smart TVs continue to push the boundaries of technology and we wanted a campaign that reflects this in the most exciting way possible," said Guy Kinnell, head of TV and AV, Samsung Electronics UK & Ireland. "With Smart features such as S Recommendation award-winning picture quality and an industry-leading smart TV platform, we're transforming the home entertainment experience with an even easier and intuitive way for our customers to search for content they want."

The TV ad will run for eight weeks with slots during the Champions League semi-final and drama series Scott and Bailey on ITV1; 24 Hours in A&E on Channel 4; Law and Order on Channel 5; ITV2's Celebrity Juice; Grey's Anatomy on Sky Living; and Sky Atlantic's Mad Men.

The wider marketing campaign will run across TV, print, retail, PR and digital channels.


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