By Ishbel Macleod | PR and social media consultant

April 30, 2013 | 1 min read

Dancing penguins take over the underground and shops in Russia in a new Irn-Bru campaign, which looks to promote the drink to the region.

The objective was to build the brand’s online presence in Russia, and sees the penguins create havoc before someone drinks a can of Irn-Bru.

The ads then end with the Russian equivalent of 'IRN-BRU Gets you through' - translated directly as 'Everything's fine'.

An A.G.Barr spokesperson said: “We hope the video continues to be an online hit, it’s great to see that Irn-Bru is helping people get through in Russia too.”

Irn-Bru was introduced in Russia in 1998.

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