The British Heart Foundation joins forces with Precedent to overhaul its online presence

By Gillian West | Social media manager

April 30, 2013 | 2 min read

The British Heart Foundation (BHF) has partnered with digital communications agency Precedent to overhaul its digital assets, laying the foundations for the BHF’s five-year growth plan.

The project focuses on the implementation of an enterprise-level CMS – Sitecore, which is scalable, feature rich and capable of cross platform content delivery. The CMS will be used to create a customised iBHF system capable of managing the charity’s fundraising events. Internal and external systems will also be integrated to allow for better data capture as well as a seamless user experience.

As well as technical work Precedent will also be undertaking front-end work freshening up the user experience and design of BHF’s assets to make its web presence more focused, with a view to improving engagement and interaction.

Precedent was appointed after a selection process running from August 2012 to February 2013. Of the appointment Dr Charmaine Griffiths, multimedia programme director at the BHF, said: “We are excited to be creating a new platform packed with potential to transform how we connect with people in our life-saving work. We are delighted to be partnering with Precedent to deliver a new content management system that will form the bedrock of our work to support heart patients and BHF supporters alike. Precedent demonstrated that they had the creative skills and strategic thinking to turn this project into a reality.”

Precedent’s head of digital marketing, Lindsay Herbert, added: “The BHF are already a driving force in the charity sector with its life-saving campaigns like Hands-only CPR starring Vinnie Jones. We can’t wait to help them extend this power to online…we can’t wait to help BHF fight for every heartbeat and put an end to premature death from heart disease forever.”

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