By The Drum Team, Editorial

April 30, 2013 | 1 min read

The horror of a woman's morning is shown in reverse in this ad for a new product from the people who brought us Weetabix. After she has finished describing it to a colleague, she's faced by her cheery boss who assures her that there's plenty of work ahead so it's just as well she's fortified herself with the advertised product.

Agency: Bartle Bogle Hegarty

Creative Director: Dominic Goldman

Creative: Jack Smedley / George Hackforth-Jones

TV Producer: Ruben Mercadal

Production Co: Park Pictures

Director: Joachim Back

Producer: Stephen Brierley / Tim Kerrison

Photography: Jan Velicky

Post Production: MPC

Editor: Russell Icke

Audio: Factory


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