By Ishbel Macleod, PR and social media consultant

April 29, 2013 | 2 min read

Vodafone Ireland has unveiled two new ad campaigns with Grey London, as it promotes the launch of its consumer-focused package Vodafone RED and the upgrade of its network.

The ad to launch Vodafone’s RED tariff in Ireland shows a boy who is inseparable from his football, playing on the fact that good things should not have to come to an end.

The ad to promote the €1.4 billion network upgrade investment, promoting the improvement created by the upgrade. The ad shows a girl desperately waiting for a call, and ends with the line ‘if you don’t get that call, it’s probably not our network’.

Anne Mulcahy, head of brand at Vodafone Ireland, said: “Our Vodafone RED and Network campaigns are game-changers for us. RED is a complete package for consumers covering unlimited plans, a fantastic range of phones, expert support and safe and secure products - brought to you on Ireland’s leading network. We love the ads that Grey London have produced; both are great creative ideas, with great emotion and credibility, and the music for both are key talking points in the Irish market.”

The TV for both campaigns forms part of integrated launches including OOH, press, digital, radio, retail, social, below the line and PR.


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