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By Ishbel Macleod, PR and social media consultant

April 29, 2013 | 1 min read

PETA (People for the Ethical Treatment of Animals) UK has suggested that going vegan can make for a better sex life in its latest film, created by Fallon.

Entitled ‘Do It Like They Do’, the film is set to The Teddy Bear’s Picnic and features mammals such as rhinos, stags, horses and buffalos demonstrating their sexual prowess.

Yvonne Taylor, senior programmes manager for PETA UK, said: “Meat eaters can go from woeful to wild in bed simply by going vegan. Everyone wants to think of themselves as an animal when it comes to sex, and many of them can be if they just put down the pork and pick up the pasta.”

Santiago Lucero, executive creative director at Fallon, added: “It's always both a great responsibility and a challenge to work for a cause like this. But unfortunately, sometimes just telling people not to harm animals is not enough. This film encourages everyone to go vegan and do it just like the animals do!”

This is the second campaign Fallon has created for PETA UK following the agency’s appointment last year.


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