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Open Studios unveils new web design from Silk Pearce

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By Gillian West, Social media manager

April 29, 2013 | 2 min read

Norfolk & Norwich Open Studios website had undergone a redesign courtesy of the online design team at Silk Pearce in order to attract new visitors as well as simplifying the organisation of the increasingly complicated annual art event.

Silk Pearce has redeveloped the Norfolk & Norwich Open Studios site so that artists signing up for future schemes can create online accounts and directly input details of their planned activities. The new feature aims to cut down on production timescales and costs while allowing the content to be seamlessly transferred to the design team collating the Open Studios brochure and promotional items. Prior to the redesign all inputs had to be supplied on paper six months before the event.

The new design features improved navigation, larger imagery and cleaner page layouts, more images can be displayed per page and each artist has an in-depth directory entry giving details of their approach, dates and times of their events, and a map and directions to their studios. Artists can also include a photograph of themselves plus example works.

“Silk Pearce has created an exciting new look and feel for the Open Studios site to improve the visitor experience but has also helped streamline our in-house production processes. Their recommended approach using online forms will save significant admin costs, eliminates several labour-intensive proofing stages and makes it easier to manage the subsequent mailing of brochures, posters and other materials. Every participating artist will also now have more time to decide what activities they can offer before finalising their details for print,” said Kirsty Falconer, project officer at Norfolk & Norwich Festival, which manages the Open Studios event.

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