NIVEA is looking to promote skincare to men by reminding them that ‘It starts with you’ in a new campaign by Draftfcb.
The campaign, which looks to promote the NIVEA Active Age Range, looks to promote the fact that when men feel positive they see it reflected in their looks and attitude.
Tobias Collée, global marketing director NIVEA MEN, said: “’It starts with you’ is more than just a claim.
“It actually gives men the kick they sometimes need to get going. It has a very straightforward, positive and aspirational attitude as well as acting as an invitation to brand activation.”
Running across various channels, the campaign will launch in the UK and Germany first, before rolling out globally.