By Gillian West, Social media manager

April 29, 2013 | 2 min read

Mecca has unveiled a new brand campaign including a 30” TV advert to be shown across UK television channels until the end of May.

The activity follows a marketing review of all channels with the new strategy from brand director James Condon aiming to bring together club, online and mobile initiatives. The TV advert introduces the new multi-channel brand strapline ‘Come and play at our house’ and focuses on the fun people can have when playing with Mecca.

Head of brand at Mecca, Paul Meadows, commented: “The new brand campaign is designed to bring together the different ways that people can play – in club, online and on mobile – and reflects what we stand for – fun, laughs, people and winning. We are passionate about giving our customers new games and more ways to play and all our marketing activity will reflect this.

“The campaign stems from the fact that everyone needs a little fun and excitement and that it’s even better when it’s shared with other people. This insight will shape all our communications as well as our multi-channel offerings and how we interact with people.

The tactical ad, created by RKCR/Y&R, looks to drive potential customers towards Mecca’s online channel. Media buying for the campaign was handled by Carat.

Meadows added: “It’s an exciting time for the brand as it brings to life our ambition to make Mecca an entertainment brand with real human warmth and one of the friendliest gaming brands in the UK.”

Content created with:


Find out more