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Kellogg’s Mini Max sponsors Boomerang to help kids ‘bring on school!’


By Ishbel Macleod, PR and social media consultant

April 29, 2013 | 2 min read

From today, Kellogg’s Mini Max will support children’s channel Boomerang’s weekday breakfast shows to help kids ‘bring on school!’.

The deal, handled by Carat, will contain Mini Max branding, and will also look to persuade children to visit a special branded microsite, which will feature tips on how to make the most of their time at school in every subject.

Sally Bonser, marketing manager for kids at Kellogg’s, said: “It’s great that we have been able to extend the sponsorship deal with Boomerang. The Mini Max brand is all about helping kids get ready for school and this extension until the end of the year means we can help kids during that key back to school period in the autumn.”

Zara Peters, sponsorship and promotions manager at Turner Media Innovations, said: “We’re thrilled to be working with Kellogg’s and Carat again on the Mini Max brand. Boomerang is the perfect platform for the Kellogg’s Mini Max integrated campaign and will provide a wealth of fun and tips to help our young audiences engage and learn.”

The deal between the Turner Media channel and Kellogg’s will also see Mini Max have presence on the channel idents.

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