Butlin's head of communications Jae Hopkins joins Atmosphere Bars as head of marketing
Butlin’s head of communications Jae Hopkins has left the family holiday park company to join the marketing team at Atmosphere Bars.
Hopkins, who took up her new role as head of marketing today (Monday 29 April) has left Butlins after two-and-a-half years to managing the marketing team of Atmosphere Bars and Clubs, as part of the company’s new sales structure.
“I'll be looking at what we're doing at the moment, but my main focus is understanding what customers want from us, what we could provide, and - off the back of that and defining a proposition to move our brands forward. We have big and exciting growth plans,” Hopkins told The Drum.
It is understood that a successor for Hopkins is currently being sought at Butlin’s.
Hopkins was also chair of this year’s The Drum Marketing Awards, the winners of which will be announced next week.