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Asolo appoints Karol Marketing Group to handle UK PR activity


By Ishbel Macleod, PR and social media consultant

April 29, 2013 | 1 min read

Italian footwear brand Asolo has announced the appointment of Karol Marketing Group to undertake PR activity for the brand across the UK.

Appointed by the brand’s UK distributor, the Scotland-based AMG Group, the move comes as Asolo is introducing its Alpine, Backpacking and Hike ranges to the UK market.

Rob Birrell, product and marketing manager at AMG Group, said: “We have worked with Karol Marketing Group for over six years now, as they provide the PR support for AMG Group’s own camping and outdoor brands Vango and Force Ten. When it came to appointing PR support for Asolo, Karol was the natural choice, as the team already have established relationships with the specialist outdoor media, and excellent reach into national tabloids and broadsheets. We’re looking forward to seeing the reputation of Asolo grow within the UK market, and know that the team at Karol will deliver.”

Karol will now look to establish Asolo as the must-have footwear brand for outdoor enthusiasts.

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