Adidas appoints Work Club for social media


By Ishbel Macleod, PR and social media consultant

April 29, 2013 | 1 min read

Adidas has appointed Work Club to handle its social media following a competitive pitch.

An insider involved in the process confirmed to The Drum that the agency had won the account, which will see it create content for the sports brand’s social media.

Last year, Adidas was the most talked about sponsor during the UEFA Euro 2012, as well as the ‘take the stage’ campaign making the brand lead the sponsorship race for the London Olympics as well.


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