Tesco criticised by The Archers fans over new cheese advert
Tesco has been criticised by fans of The Archers for using its theme tune in an advert for its newly relaunched cheese range.
Listeners of the long-running Radio 4 programme took to social media to blast Tesco's 20-second advert, saying the supermarket giant had ‘destroyed’ the song.
One fan wrote: “How dare Tesco use Barwick Green to advertise its cheese? I bet it’s not even organic!”
While another said: “That’s it Tesco, you have destroyed The Archers’ theme tune by using it on one of your adverts. I will never open your door again.”
Although the BBC has rules that prohibit the use of its material, a source tole the Daily Mail: “The BBC never owned the copyright in the first place so I think it’s out of the Corporation’s remit.”
Meanwhile, a Tesco spokesman said: “We have the greatest respect for The Archers – the advert is a fromage to a popular British institution to mark the relaunch of our dairy range.”