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British Lions Australian Tour gets Maximuscle tussle hustle

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By Steven Raeburn, N/A

April 28, 2013 | 2 min read

Maximuscle has been announced as the official sports nutrition supplier for the 2013 British & Irish Lions Tour to Australia.

Will the British Lions roar or miaow in Australia?

The company will provide the touring party with all the nutritional products required to ensure their dietary requirements are met, the company said, announcing the deal.

“It is the pinnacle of many players’ career and Maximuscle is proud to, once again, be a part of the tour having been the official sports nutrition supplier to the 2005 & 2009 tours,” it added.

John Feehan, British & Irish Lions CEO, said: "We have plenty of experience working with Maximuscle on previous tours and regard their sports nutrition products to be the best in the business. Maximuscle has a fantastic range of products that will cater to all of our player's needs throughout the six weeks."

Senior sponsorship manager for Maximuscle, Mark Morgan, said the British & Irish Lions tours resonate with all sports people.

“The Lions is a brilliant advert for the sport of rugby; it demonstrates teamwork of the highest order. We are delighted to be a part of this tour and proud of our position as the leading nutrition brand within the sport.

“International rugby is seriously demanding; the players’ bodies take a lot of knocks and this strain is then intensified by the tough tour schedule. The nutrition plans, devised by our expert nutritionists, alongside the Lions coaching team, will be essential in enabling the squad to recover after training and tough preliminary games and to go on to perform at their very best in the Test Matches.”

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