Johnson & Johnson partners with R/GA to launch ‘Donate a Photo’ app
Johnson & Johnson has unveiled a new app called ‘Donate a Photo’, which has been described as “a mobile app that turns photo sharing into a way to conveniently contribute to important causes.”
Developed by R/GA, the free app can be downloaded from the Apple and Google Play stores. Through the app, the user can then take or select a photo, choose a cause, and share via Twitter and Facebook. For each photo shared via the app, Johnson & Johnson has committed to donating $1 to the user’s cause of choice, and each photo will be tagged with a phrase indicating what the contribution will help accomplish in order to help spread the word.
Johnson & Johnson explained: “For example, if you choose to donate to Keep America Beautiful, the photo you share will say, “This photo helped restore a public park.””
The photos will also be displayed in a gallery at donateaphoto.com.
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R/GA London
R/GA London, the European hub of the R/GA network, is a full-service agency that, through the creation of products, services and communications, constantly seeks to reforge the relationship between people and brands. R/GA London’s central purpose is to ‘make things that matter’. This has guided the creation of an award-winning body of work for global brands that has quickly lead to the agency becoming recognized as a pioneer and thought leader in the European market. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information on R/GA London, please visit http://www.rga.com/offices/london.
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