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Special Group win Red Bull New Zealand brand account after 3-way pitch


By Steven Raeburn, N/A

April 26, 2013 | 2 min read

Auckland’s Special Group said the agency was “stoked" to have secured the Red Bull New Zealand brand account after a three way pitch process with competing Auckland agencies.

Tony Bradbourne of Special Group

"We're really stoked. Red Bull is one of the globe's most exciting brands, and they've got ambitious goals to achieve here in New Zealand,” Special Group creative director Tony Bradbourne said announcing the win.

“It's going to be a lot of work, but a lot of fun."

Sophie Ericksen, Red Bull Brand Specialist said: "After conducting meet & greets with a wide variety of Auckland agencies, we narrowed our selection down to 3.

“While we were impressed with the calibre of work overall, the decision to move forward with Special was clear. Their response to brief, professionalism, strategic planning process and creative output was truly outstanding, and we are delighted to be working alongside them as an agency partner."


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