So who needs a car for a great car ad? Land Rover sets the pace
So who needs a car to make a great TV commercial about a car? "Somehow the most intriguing (and rarest) car commercials end up being the ones with no cars at all," Adweek points out today.
In 2002 director Noam Murro of Biscuit Filmworks produced a Saturn commercial "Sheet Metal" from Goodby, Silverstein & Partners, in which pedestrians completed their journeys - without cars. Admire it it below!
Now Murro and Y&R New York have put together the Land Rover spot above for the Tata-owned brand. .The ad uses four Parkour practitioners (also known as "traceurs") demonstrating how a Land Rover handles rough terrain.
Not a Land Rover in sight , just some very agile men, using only their body to overcome obstacles.
Adweek, choosing it as Ad of the Day, says, "That translates to lots of jumping, flipping, running and tumbling—which is exactly what the Range Rover's four traceurs do. "
I watched in admiration . (Not that I ever expect to see a car doing a somersault!)
A single piano plays throughout the slow motion spot. No voice breathes the brand name . There's just a logo at the end.
"You'll have to pay attention to know it's a Land Rover ad," says Adweek. "But the impressive display of physical maneuvering (not to mention the cinematography) will have likely caught your eye by then," says the magazine.