Publishing

The Scots Magazine undergoes redesign

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By Katie McQuater, Magazine Editor

April 25, 2013 | 2 min read

Scottish interest title The Scots Magazine, published by DC Thomson, has unveiled a redesign as it aims to engage with its younger, urban audience.

The publication has increased its size by 50 per cent (from A5 to B5) as part of the changes, which simplify and streamline its look.

Maintaining its commitment to traditional values, the magazine's editorial content will still include regular features on wildlife, nature and Scottish heritage, but four new editorial categories aim to reach a younger audience of city-dwellers.

Editor-in-chief Sally Hampton said: “The Scots Magazine has been redesigned for today’s audience. The striking new look comes after an extensive programme of research into the interests and lifestyles of contemporary Scots.”

The publication dates from 1924 and has a monthly average readership of over 100,000.

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