Samsung Galaxy Retail Technology

Rollout of Galaxy S4 hit by delays as Samsung struggles to keep up with 'overwhelming' demand

By Angela Haggerty | Reporter

April 25, 2013 | 3 min read

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Sales of the new Samsung Galaxy S4 smartphone could be hit by supply problems after the company cited 'overwhelming' global demand being the cause of a delay in the new model going on sale in some US stores.

Delay: Rollout of the new smartphone is facing delays

It's not the first time a Galaxy smartphone launch has encountered problems - a manufacturing error in the Galaxy S3 was estimated to have cost the company two million units of lost sales last year.

The new model is set to be a rival to the Apple iPhone. Samsung said initial supply may be limited due to demand but it hoped to meet demands in coming weeks.

US store Sprint informed customers of the stock delay in a statement: "We had planned to launch this next generation of the award-winning Samsung Galaxy line-up on Saturday. Unfortunately, due to unexpected inventory challenges from Samsung, we will be slightly delayed with out full product launch."

T-Mobile was also understood to have stock delays, while other retailers appeared to be unaffected. The smartphone officially launched in New York last month. You can read some industry reviews here.

Samsung Galaxy Retail Technology

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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.  

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