This week sees the launch of a new 30 second TV ad for Compare The Market, continuing the campaign theme of confusion with Comparethemeerkat.com.
Created by VCCP, the new ad launched on Monday 22 April and features the character of Spencer parachuting into the grounds of meerkat Aleksandr Orlov's mansion.
Project name: Rock TVC
Creative agency: VCCP
Agency Producer: Catherine Long
Copywriter: Javier Romartinez
Art director: Stephen Misir
Creative Director: Matt Lloyd & Darren Bailes
Planner: Stephanie Tuesley
Media Agency: Zenith Optimedia
Production Company: Passion Pictures
Director: Darren Walsh & Dave Scanlon
Audio post-production: Wave