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New Compare The Market TV ad parachutes in from VCCP

This week sees the launch of a new 30 second TV ad for Compare The Market, continuing the campaign theme of confusion with Comparethemeerkat.com.

Created by VCCP, the new ad launched on Monday 22 April and features the character of Spencer parachuting into the grounds of meerkat Aleksandr Orlov's mansion.

Credits

Project name: Rock TVC

Client: comparethemarket.com

Creative agency: VCCP

Agency Producer: Catherine Long

Copywriter: Javier Romartinez

Art director: Stephen Misir

Creative Director: Matt Lloyd & Darren Bailes

Planner: Stephanie Tuesley

Media Agency: Zenith Optimedia

Production Company: Passion Pictures

Director: Darren Walsh & Dave Scanlon

Post-production: Rushes

Audio post-production: Wave

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