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Interbrand wins Opera Australia after five-way pitch


By Steven Raeburn, N/A

April 25, 2013 | 2 min read

Interbrand Sydney secured the business to brand Opera Australia after a successful five-way pitch.

Damian Barchock of Interbrand

Interbrand’s Sydney and Melbourne studios have previously rebranded arts organisations including Griffin Theatre Company, New Theatre, Melbourne Theatre Company and QAGOMA, and their track record was integral in securing the business.

“Opera Australia is in a period of massive growth, with turnover increasing 44% last year, making this an excellent time to build the brand. We’re delighted to be partnering with Interbrand, who have guided and grown so many outstanding brands,” said Georgia Rivers, sales and marketing director for Opera Australia.

Damian Borchok, Interbrand Australia’s chief executive officer said: “We’re excited about what more Opera Australia has to offer the world of the arts, and it’s a great time to be partnering with them on the ways in which they can build their brand to match their ambitions.”


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