The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Google Technology News

Google bans use of Google Glass to anyone but designated user as Explorer editions are delivered

By Angela Haggerty | Reporter

April 25, 2013 | 2 min read

Google has clamped down on any attempts to sell or allow others to use the first round of its Google Glass product released to buyers as the rollout of the gadget reached the next stage on Thursday.

Google is watching: New customers can't share the gadget

It emerged restrictions were written into the small print for those who signed up - despite the web giant charging $1,500 - almost £1,000 - a pair.

Google told customers: "If you resell, loan, transfer or give your device to any other person without Google's authorisation, Google reserves the right to deactivate the device, and neither you nor the unauthorised person using the device will be entitled to any refund, product support or product warranty."

Videos have begun emerging from those trying out the new offering from Google and as the product requires a WiFi or bluetooth connection to operate, Google can keep watch on who is using Google Glass.

Versions were initially given to workers within Google and developers. The first products bought by those outside of the company are now being delivered after 4,000 'explorers' won an online competition in February to be the first to grab them.

Once the product is on sale to the general public the tight restrictions will be lifted. Some groups have expressed concern about control and privacy issues around the new product and Google's authority.

Google Technology News

Content created with:

Google

Google is committed to helping businesses thrive in a privacy-first world. The technology giant works with thousands of businesses and agencies to help them prepare for a future without third party cookies. Using privacy-preserving technologies, built on machine learning and automation, it can fill reporting gaps and understand people’s needs in a privacy-centric way.

Find out more

More from Google

View all

Trending

Industry insights

View all
Add your own content +