Blue Marlin creates packaging for premium gin brand Warner Edwards


By Thomas O'Neill, Managing editor

April 25, 2013 | 2 min read

Blue Marlin has created the packaging for start-up gin company Warner Edwards, whose premium gin has just launched in retail outlets in the United Kingdom.

Distilled in Northamptonshire by Englishman Tom Warner and Sion Edwards from Wales, and incorporating ingredients from each of their farms situated either side of the Anglo-Welsh border, the story behind the gin has inspired and guided the design.

Graphics in the design depict a weather vane pointing west to Wales and East to England while atop the vane a dragon shares a glass with a Lion.

Blue Marlin London creative director Simon Pendry comments: “It’s not everyday that you have a brand story that so effortlessly avails itself to design. We wanted to reflect the incredible story of friendship behind the brand as much as possible. The bold yet simple graphics and structure will drive Warner Edward’s premium on shelf appeal.”

Brand co-founder Tom Warner adds: “We had a simple vision – to create a great gin. It was really important to Sion and myself that the rich heritage of friendship and family our brand is built upon was central to our packaging. We knew Blue Marlin had extensive experience of huge global brands and just as many start-ups, so we were always confident it would produce a fitting design for us.”

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