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Argos for Business appoints JAMpr to bolster awareness

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By Ishbel Macleod, PR and social media consultant

April 25, 2013 | 2 min read

Argos for Business has announced the appointment of JAMpr as its external PR agency, following a tender process comprising 15 agencies.

Following the win of the 12-month contract, the Manchester-based agency will carry out a strategic, nationwide PR campaign targeting B2B media across a series of sectors including FMCG, financial services, education, healthcare and social housing, among others.

Danny Clenaghan, MD of Argos for Business, said: “JAM’s experience and knowledge of the business services and incentive and motivation industry, teamed with their clear passion and creativity really stood out in their pitch.

“We were looking for an agency that could create a clear voice for Argos for Business across all the sectors we operate in and I am confident that JAM’s expert and tactical approach will form a vital component of our communications strategy.”

Jaime Gee, MD of JAMpr, added: “Argos for Business is a leading brand that we are thrilled to be associated with.

“The business solutions sector is a particular area of expertise for JAM and we are looking forward to driving Argos for Business’ PR efforts forward and producing excellent results.”

Argos for Business provides clients with access to three of the UK’s leading retailers, Argos, Homebase and Habitat.

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