“Monster Girl” and “Ninja Boy” unleashed in SapientNitro’s vitamin campaign


By Steven Raeburn, N/A

April 24, 2013 | 2 min read

SapientNitro Australia have devised a marketing campaign for Cenovis aimed at making kids vitamins fun and appealing, showcasing characters “Monster Girl” and ”Ninja Boy”, which will roll out on TV, cinema, digital, in-store activation and media integration.

SapinetNitro's Monster Girl will be followed by Ninja Boy

The campaign features the family fridge as the home of “good stuff” in the family.

Ralph Barnett, creative director at SapientNitro said the approach of this campaign recognises that "yumminess" is an important factor when choosing vitamins for both parents and kids, and that every kid is different - with their own interests, hobbies and taste preferences.

"The family fridge is where the real photos, memories, tasks and everyday bits of good stuff are kept," he says.

The campaign extends the Cenovis brand positioning of "Get on with the good stuff”.


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