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MCN run live music campaign to launch HTC One

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By Steven Raeburn, N/A

April 24, 2013 | 2 min read

Multi Channel Network (MCN) is coordinating a series of live music events as part of its launch strategy for the new HTC One.

Elizabeth Minogue of MCN

Gigs by Temper Trap and Birds of Tokyo have already sold out.

MCN strategic integration director Elizabeth Minogue said Live@HTC represents its largest campaign for MCN and Telstra following last year’s online assets management deal.

"We're delighted to celebrate our relationship with Telstra with this exciting new campaign,” she said.

“Live@HTC demonstrates the power of an integrated, multi-platform network and how this approach can help build significant brand awareness.

"By distributing content on-air, online and via mobile assets to a targeted audience, we're building huge interest around the gigs that's already resulted in one selling out. We look forward to working with Telstra on many more similar campaigns."

Media director, digital media and content for Telstra, Adam Good said the campaign was a fantastic demonstration of the cross-platform partnership and collaboration.

“The calibre of artists and integrated content across all screens is yet another strong example of the direction we are moving in to create bespoke solutions for our clients."

Temper Trap play Brisbane on 6 May and Birds of Tokyo play- Melbourne on 22 May and Sydney on 23 May.

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