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London School of Business and Finance reveal targeted online lead generation campaign with Affiliate Window


By Gillian West, Social media manager

April 24, 2013 | 2 min read

London’s School of Business and Finance (LSBF) has partnered with global performance network Affiliate Window to launch a targeted online lead generation campaign.

LSBF plans to develop its campaigns using the experience of the Lead Generation team at Affiliate Window, after identifying the performance channel as a key focus point for growth. The affiliate programme aims to further integrate LSBF’s digital initiatives, providing the brand with greater access to new student lead opportunities.

The activity sees LSBF testing a range of affiliate types including email, true content, and education forums. All of the initiatives will be centrally managed and reported through the Affiliate Window platform.

LSBF director of marketing & communications, Graeme Simpson, commented: “We are very pleased to launch our new affiliate programme and are confident that Affiliate Window is the right platform to accelerate the amount of high quality leads generated across our campaigns. The diversity of our products is a key attraction of our programme since it will allow our affiliates to reach a global audience. As one of the fastest growing business schools worldwide, our focus will be on quality and therefore we strongly believe the programme will not only appeal to our affiliates, but also to customers worldwide.”

Michelle Boxall, lead generation director at Affiliate Window, added: “This is the first time LSBF has engaged with an affiliate network in the UK, so we are delighted they have selected the lead generation team at Affiliate Window. The campaign will deliver real-time, validated and verified data to the LSBF CRM platform allowing them to instantly communicate with prospect students.”


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