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Foster Hill enlists Fruchocs to back South Australia’s local “swap” drive to support state business


By Steven Raeburn, N/A

April 24, 2013 | 3 min read

The iconic Menz Fruchocs brand has thrown its weight behind a campaign calling on South Australian consumers to support local food businesses.

Robert Menz are clients of Foster Hill PR

The “Shop & Swap” initiative is a pro-active social media campaign, encouraging grassroots shoppers to swap grocery items for state produced equivalents. The brand were brought on board by Foster Hill PR.

“With the recent news of Spring Gully's challenges and through consumer feedback via our FruChocs Facebook page, it is very clear that South Australian’s generally have a real lack of understanding of what is actually produced here in our state," said Robert Menz CEO, Philip Sims.

“The sentiment of locals wanting to support locals is huge and this is evidenced by the tremendous response to Spring Gully’s plight.

“The campaign we have proposed is simple and realistic, we are not expecting people to solely buy locally, although that would be great. We acknowledge people have brand loyalty, are price conscious and often unaware of what is actually made here in SA. Thus, we have designed a campaign that is attainable, easy to communicate and easy to ‘share’ via the power of social media.

“We believe this has a good chance of making a positive impact on the South Australian food industry and the economy in which we live. All we are asking is that shoppers swap just one item for a locally made item each time they fill their trolleys. If everyone made one simple swap, the impact would be great.”

Catherine Barnett CEO of Food SA endorses the Robern Menz initiative saying "It is critical that people understand what they are buying. We would like consumers to think about buying and consuming South Australian made and owned high quality products. There are many ways consumers can make this change"


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