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Carex

Carex appoints Brazen to handle PR and social media for anniversary campaign

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By Ishbel Macleod, PR and social media consultant

April 24, 2013 | 1 min read

Hand hygiene brand Carex has appointed Brazen to handle its PR and social media ahead of its 20th anniversary campaign this year.

Brazen has been tasked to create a 3D campaign to launch and promote anniversary packs of the PZ Cussons’ owned brand, as well as to build the brand.

Annie Anstey, Carex senior brand manager, said: “We wanted a PR partner with a track record in creativity across both traditional and digital channels, and who could really tap into our target audience and bring out Carex’s personality. We were impressed with the ideas Brazen gave us and we look forward to working with them on the campaign to celebrate Carex’s 20th anniversary year.”

Brazen already works with PZ Cussons brands Imperial Leather and Original Source.

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