BrandOpus brings McCain’s new look to Australia


By Steven Raeburn, N/A

April 24, 2013 | 2 min read

Melbourne and London based brand agency BrandOpus is launching its new design for McCain foods in Australia.

BrandOpus created the new 'sunshine' theme.

The branding, launched previously in the UK, is the first complete overhaul of the McCain logo in more than 50 years.

“We were challenged by McCain to imbue their brand identity with new meaning,” said Paul Taylor, executive creative director at BrandOpus.

“Establishing the sunshine as the new symbol for the brand reflects the warmth and positivity of a natural world that will ensure the consumer reappraises the role of the brand.”

Mike O’Brien, marketing director at McCain Foods ANZ, said: “BrandOpus’ portfolio reframes the way people see our brand –to drive reappraisal, improve visibility and act as an anchor for our renewed focus on leading category growth.”

The rebrand is part of a broader strategy to drive brand and category growth in Australia


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