React children's charity appoints Pulse to integrated account
Children’s charity React has awarded its fully integrated account to independent creative agency Pulse without a pitch.
Commenting on the appointment, Vicky Andreas, client services director at React, said: “We are thrilled to be working with Pulse. Right from the start they have put forward an abundance of ideas, showing enthusiasm and passion and helping us to recognise opportunities from every angle. As a relatively small charity we are delighted that they have taken us under their wing and know they are there to guide us through the challenges ahead.”
React – which stands for Rapid Effective Assistance for Children with Potentially Terminal Illnesses – helps children with life-limiting conditions and works to provide comfort, dignity and greater independence as well as providing practical equipment to those who need it.
Pulse managing director, Mike Spicer, added: “First and foremost, it’s a great, great cause. The work that Vicky and the team do at React makes huge differences to thousands of children across the UK. It’s an honour to work with such a charity, and we’ll be doing our upmost to help put them on the map.”
Pulse’s first work for React is now due to go live in the summer.
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