The Partners' Nick Clark making move to New York office to take up creative director role
London brand consultancy The Partners has announced creative consultant Nick Clark is moving to its New York office to take up the role of creative director.
The big apple: Nick Clark is making the move to New York
During his 16 years at the agency, Clark has worked with Ford, Telstra, Davidoff, the London Symphony Orchestra and Hilton.
Clark commented:"There is a different appreciation for brands in the US, and whilst the environment may be tough, I’m looking forward to further establishing The Partners as one of the most creative branding consultancies in the world and showing how creativity can help to establish, grow and redefine brands.
"Interestingly, from a designer’s point of view the scene in New York and the US appears to be quite traditional and focused on the graphic design element of branding.
"Whilst this is where my background lies, the branding landscape is no longer just about a letterhead, it encompasses the entire experience people have of the brand and how you engage with your audience, both digitally and physically. I believe strongly that designers can play a powerful role in shaping these experiences."
CEO of The Partners, Jim Prior, added: "Our growing business in the US is part of our effort to build a truly global creative and strategic offer for our clients – not just a dots-on-the-map approach. Nick has long been a hugely experienced and inspiring member of our team in London and there could be no better person to take this new role in New York."
The Partners in New York moved to a larger office in Soho earlier this month. The agency has been operating in the US for four years and has gained clients across financial services, tourism and technology.
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