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THE OUTNET appoints We Are Social for social media strategy and execution

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By Ishbel Macleod, PR and social media consultant

April 23, 2013 | 1 min read

THE OUTNET, part of designer fashion group NET-A-PORTER, has announced the appointment of We Are Social to handle social media strategy and execution.

The agency will begin by delivering social listening and reporting followed by strategic recommendations regarding social channels, content and audience engagement.

Leila Thabet, managing director of We Are Social US, said: “THE OUTNET is well placed to innovate in social media due to its unique position in the discount luxury market.

“We’ll leverage our fashion experience to develop a social strategy together, and constantly look to THE OUTNET fans and shoppers to shape how we create content, position the brand and devise campaigns.”

The account will be based in the We Are Social US office.

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