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Glasgow City Marketing Bureau asks public to help it rebrand the city ahead of 2014

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By Ishbel Macleod, PR and social media consultant

April 23, 2013 | 3 min read

Glasgow City Marketing Bureau (GCMB) has today launched a month-long conversation, which looks to find out what makes Glasgow great, as the city looks to rebrand.

Development for the new brand, which will replace ‘Glasgow: Scotland with style’, will be carried out following the consultation, based on the key themes suggested by the public.

Announcing the launch at the University of Glasgow today, Councillor Gordon Matheson, leader of Glasgow City Council and chair of GCMB, said: “Since its launch in 2004, the Glasgow: Scotland with style brand has created a strong, recognisable identity for Glasgow; positioning the city as a world-class destination in which to live, work and study, and it has been intrinsic to our tourism, retail and inward investment success.

“Now, we’re asking the people of Glasgow and anyone who wants to see Glasgow flourish to help us write the next chapter in the city’s brand story. We want this to be the largest and most inclusive conversation about its brand that any city has ever held.

“Next year, Glasgow will be in the spotlight like never before when a staggering 1.5 billion TV viewers around the world will focus their attention on the city for the Commonwealth Games.

“We’re on the starting blocks and as we approach one year to go we’re starting a conversation that’s aimed at ensuring our residents, visitors and expat Glaswegians the world over have every opportunity to help shape the brand that will represent Glasgow during those Games and beyond – one which will continue to build on what Glasgow: Scotland with style has achieved over the past nine years whilst reflecting the city’s increasingly diverse economy.”

The public can submit suggestions on the What Makes Glasgow Great website and Facebook page, as well as postcards and collection-boxes being placed at key locations throughout Glasgow, such as the Mitchell Library, Glasgow City Chambers, Emirates Arena, Buchanan Galleries, House of Frasers and hotels.

Matheson added: “Glasgow City Council’s five year Strategic Plan to 2017 and the industry-led Glasgow Economic Leadership have identified the development of a compelling and cohesive new brand as a major driver through which to articulate the city’s credentials across life sciences; financial and business services; low carbon industries; engineering; manufacturing and design; higher and further education; and tourism and major events – each of which are priority growth sectors for Glasgow going forward.”

The new brand will be unveiled this summer and rolled out over the next 12 months.

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