Digital Space unveils iLove fashion magazine designed for the mobile age
As Bauer Media’s More! magazine closes its doors Digital Space has announced the launch of new fashion publication iLove which aims to turn traditional publishing on its head.
iLove will be delivered to a selected audience of 700,000 households from July and will offer content that is fully interactive through a reader’s mobile device, allowing access to both multimedia content and m-commerce sites.
“iLove is the holy grail for print publishing. Readers are able to seamlessly move between content on the page and online, which gives them a richer and more immersive experience. Every image, advert and even editorial copy is able to be fully interactive,” commented Digital Space director, Adrian Fleming.
By sending the magazine to 700,000 households the circulation of the magazine will technically be more than double of rivals such as Cosmopolitan (308,482) and Marie Claire (255,333), and also free titles such as Stylist (433,482) and ASOS magazine (456,973). Data modelling was used to select the highly targeted audience that is most likely to enjoy, interact and purchase fashion and beauty products.
Fleming added: “Early trials have shown that the insight created provides direct benefit to brands from a clearer understanding of what users are reading, interacting with and buying, in a level of detail that was previously unavailable to the medium.”
As well as being sent directly readers iLove will also be made available to a wider audience through online and email editions as well as a paid-for subscription option. The magazine’s editorial will cover fashion and beauty with each issue containing news on the latest trends, free samples, competitions and interactive content.