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Agencies invited to pitch for Morrisons £73m advertising account

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By John Glenday, Reporter

April 23, 2013 | 1 min read

Supermarket chain Morrisons is reviewing its £73m advertising account, currently contracted to DLKW Lowe, by putting the job out to competitive pitch.

The Bradford based retailer is familiar to millions of TV viewers thanks to a recent Ant & Dec campaign which saw the Geordie presenters check out fresh food in store and on the high seas.

Belinda Youngs, Morrisons corporate brand marketing director. She said: "The latest Ant & Dec campaign has been very successful for us, but as Morrisons continues to move into multi-channel and multi-format retailing, we need to ensure we have an agency structure in place for the challenges and opportunities that lay ahead."

Richard Warren, joint chief executive of DLKW Lowe, added: "We relish the opportunity to demonstrate that we are the best possible agency partner for the next chapter of Morrisons growth."

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