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By Ishbel Macleod, PR and social media consultant

April 23, 2013 | 1 min read

Aero has unveiled a new campaign as part of its multi-million marketing strategy to promote the bubbly chocolate and the ‘uplifting’ feeling.

Created by JWT and directed by Epoch Films, the TV ad sees people brightening up and bouncing on their ‘bubblehoppers’ after taking a bite of Aero.

Gillian Clarke, brand manager for Aero, said: “The new strategy aims to prove that even the most ordinary of scenarios can be improved by adding uplifting bubbliness. The new advert captures Aero’s playful, positive and infectious spirit, whilst demonstrating Aero’s ability to have a noticeable, transformative effect on life and inject some light-hearted energy into it!”

The campaign, which was media planned by Mindshare and includes PR from the Red Consultancy, is also set to be promoted via radio and in store.

As well as this, a Facebook campaign will run, featuring a number of shareable stunts.

Nestle Aero

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Red Consultancy

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Mindshare Media

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