50 new designers' work to be showcased on the Cromwell Road for World Communication Design Day
Outdoor advertising company JCDecaux has revealed it is to showcase 50 posters from 50 new designers across The Cromwell Road Digital Gateway portfolio of digital poster sites this weekend (27 and 28 April) as part of JCDecaux’s commitment to working with new and innovative design talent and celebrating World Communication Design Day.
As a celebration of design and outdoor, each piece of creative will receive multiple screenings across the nine digital screens during the weekend showcase. Run in partnership with Icograda, the International Council of Communication Design, the showcase will feature designers from the UK, USA, Canada, China, South Korea, Mexico, Germany and Russia.
The 50 pieces will reflect the 50th anniversary of Icograda and aim to demonstrate the flexibility of digital outdoor – 50 posters celebrating 50 years from every continent around the globe – and are all based around the theme ‘1Love1Word’.
Spencer Berwin, JCDecaux managing director – sales, commented: “JCDecaux is committed to working with the very best creative design talent. We are delighted to be playing a key part in celebrating World Communication Design Day with 50 creatives from 50 designers from 5 continents across the globe. The Cromwell Road Digital Gateway is the ideal location for this exceptional design showcase as it will be seen by a global audience travelling between central London and Heathrow Airport.”
Icograda managing director, Marilena Farruggia, added: “The initiative stemmed from people coming together with a spirit of collaboration and passion for design. This was an example of young talent taking a risk and turning an idea into reality and that's what Icograda was built on the spirit of possibility. The theme ‘1Love1Word’ was envisioned by members of our board and you will see other initiatives this year celebrating this theme. We hope that young talent will be inspired to try to aim high and make things happen instead of waiting for something to happen.”
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