Tribal DDB cancer campaign goes global, hitting 100 countries
The infographic created last year by Sydney’s Tribal DDB has gone global, reaching audiences in over 100 countries, according to site stats from client, Cancer Council NSW.
Traffic came principally from Australia, USA, UK, Canada and India
The infographic - ‘Hope: Turning the page on cancer’ visualises evidence-based facts on what causes cancer, primary risk factors and uses creative design and an interactive build to demystify cancer myths and illustrate “five pillars of prevention”.
The majority of sitre traffic came from Australia, the United States, United Kingdom, Canada and India.
"We are passionate about the campaign of 'Hope.' It is always rewarding working on a project which can make a difference, raise awareness and change people's lives for the better," said Domenic Bartolo, Art Director at Tribal DDB.
"The movie clearly and simply states the facts on cancer and gives people hope around the lifestyle choices they can make to help prevent the disease."
Sarah McCarthy, Manager of Brand, Marketing & Communications at Cancer Council NSW said: "There is a lot of confusing cancer information out there and our infographic was designed to give people clear, simple and reliable facts that they can understand and trust.
"We are delighted that it has gone global and I am thrilled to see how the team at Tribal DDB have gone above and beyond to develop this special animation to help spread the word even further. Thirty per cent of cancers can be prevented through healthy lifestyle choices and our infographic gives people hope around the lifestyle choices they can make to help prevent the disease."