Telegraph Media Group unveils MPU mobile ad
Telegraph Media Group has unveiled an above the fold, MPU advertisement for its mobile website, which is set to run on all of The Telegraph’s mobile article pages.
Launch partners are set to include The Malta Tourism Authority, Omega, Lloyds Banking Group and William Hill.
Lori Cunningham, director for digital futures at TMG, said: “We are delighted that once again The Telegraph’s commercial team are responsible for a ground-breaking media first. The Telegraph continues to lead the way in terms of how advertisers might interact with our readers. This new mobile format will open up a wide number of opportunities for prospective advertisers, and we are thrilled that brands are already realising its potential.”
The new ad format will allow for channel take-overs or CPM campaigns.